During times of crisis it’s important for brands to engage with their audience through storytelling. By telling engaging stories that resonate with their audience, brands can retain mindshare at a time when their audience’s attention is being pulled in many different directions. In this panel discussion, Knotch Enterprise Account Executive Emily Merriman speaks with Javier Boix, Head of U.S. Public Affairs at AbbVie, about the importance of brand storytelling as it pertains to customer retention.