The sports industry is experiencing a tidal wave of change amidst the pandemic and reckoning over racial injustice. Every aspect of the sports ecosystem is being impacted. Leagues, teams, media properties, and brands are in the process of re-evaluating and reimagining many aspects of their business. In a wide-ranging discussion at Pros and Content Connect, we talked with leaders in the sports community who are driving this real-time evolution—including athletes, brands, and media owners.
We dove into the unprecedented power and influence athletes hold, and how some are using their platform for good. We also discussed how media owners and brands are having to adjust to changing fan interests by offering immersive viewing experiences and greater access to players and coaches. Finally, we explored how sports can play a vital role in healing, unifying, and moving our country forward.Panelists include:
Panelistws include Laura Gentile, Head of Marketing at ESPN, Danny Green, starting guard for the Los Angeles Lakers, Josh Okogie, starting guard for the Minnesota Timberwolves, and Rob Master, Vice President of Media & Digital Engagement at Unilever. Moderated by David Lang, Chief Content Officer at Mindshare.