Content marketing is notoriously hard to define & measure. In this session, we focus on goal setting, measurement, and content marketing ROI so that you can prove the value of your content—as well as the value you provide as a content creator.

You’ll learn what KPIs matter, and how to define and score winning content. Join John von Brachel (SVP, Content Marketing Executive at Bank of America) and Ian Cohen (Head of Global Content Innovation & Creation at Paypal) for this discussion.