Listen on:

Art 19 - Apple Podcasts - Spotify - Stitcher - TuneIn

Content marketing serves different industries in different ways. Suzanne Kounkel brings her one-of-a-kind perspective to explain content's importance and resonance in the B2B space. As the CMO of Deloitte US, Suzanne oversees both marketing and sales' consulting, tax, audit, and advisory services.

Together with Anda Gansca (CEO of Knotch), they investigate how content proves the value of a complicated product set. This episode was recorded at the Cannes Lion Festival of Creativity 2019