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Content marketing serves different industries in different ways. Suzanne Kounkel brings her one-of-a-kind perspective to explain content's importance and resonance in the B2B space. As the CMO of Deloitte US, Suzanne oversees both marketing and sales (departments that are not frequently integrated quite so closely) for their consulting, tax, audit and advisory services.

Together with Anda Gansca (CEO of Knotch), they investigate how content proves the value of a complicated product set, in an even more complicated environment. This episode was recorded at the Cannes Lion Festival of Creativity 2019