Modern leaders recognize that a holistic content strategy not only connects data, product, sales, and marketing, but also helps reduce customer acquisition costs while fueling demand generation and growth.
Hear from five growth leaders from different industries as they share how they make content-driven growth the core of their strategies (and how they tackle top-down mandates in their day-to-day).
Anda Gansca | Co-Founder and CEO, Knotch (Moderator)
Lindsay Chastain | Vice President, Brand & Growth Marketing, Chime
Alison Gensheimer | SVP, Global Digital and Growth Marketing, Nielsen
Deborah Holstein | VP, Global Marketing, Dropbox
Ravi Kandikonda | Senior Vice President Marketing, Zillow Group
Shade Vaughn | Chief Growth and Communications Officer, Paul Hastings