Today on Pros & Content, we’re proud to be joined by Tony Wells, Chief Brand Officer of USAA, a financial insurance company dedicated to servicing military members and families. That mission drives everything USAA touches, and as a Marine, impassions the work Tony accomplishes every day.

Tony leads a number of initiatives including marketing, corporate communications, military affairs & corporate responsibility.

He talks to us about how having such a specific member-base with unique experiences pushes him and his employees to maintain a high level of customer service, provide the right information through the right channels and messaging, and carry out every job with empathy.

He doesn't need to maximize profit for shareholders. He just needs to do right by their members. And he does. With impact, intent & grace.