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Shade Vaughn (CMO, Capgemini North America) joins the show to talk about how he’s succeeded at defining the voice of a large B2B company through content, while navigating an ultra-competitive market. Shade emphasizes the need to expertly maneuver and customize messaging for cross-functional situations. His storied background in both communications and marketing help him achieve different goals while working together.

He spotlights how to reach your customers at exactly the right moment, proving your value, and establishing leadership with the power of content. And he tells a story or two about starting his career as an actor in New York City, and how it's informed his perspective on marketing.