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Today on Pros & Content, we talk with Rob Brown, Global CMO of BBVA. As the head marketer for one of the largest financial institutions in the world, Rob is responsible for delivering excellent customer experiences on a global scale.

In his conversation with Knotch CEO Anda Gansca, he talks about how BBVA approaches entering new markets, and aligning businesses BBVA acquires with the overall BBVA brand.

He also speaks about the importance of learning about your customers.Lastly, he touches on BBVA’s approach to COVID-19, and prioritizing people during times of crisis.

This episode was recorded on May 14, 2020