Our content leader today is Marc Appel - the Managing Director of Global Brand Content at Accenture, a professional services org that really does it all. Thanks to their wide range of clients & partners, Accenture requires a tremendous amount of content. Marc diligently surveys each business line and finds hidden connections among them - crossing silos to enable content built for one vertical to impact or assist another, simplify messaging overall, and educate audiences.
Marc also exemplifies getting buy-in from the larger business, and how he worked to establish benchmarks early & often. Doing so, he creates content, curates brand voice, and empowers every person within Accenture. Listen now, and thank us later.