Today we’re joined by Mallory Russell, the Head of Content Marketing at Square. Mallory believes great content doesn’t just generate brand awareness but services the entire marketing funnel. Learn how her content strategy services a wide variety of Square buyers.
Square seeks to answer consumer questions before they even have them, while simultaneously showcasing how their solutions can help support small businesses. Furthermore, Square aims to tell authentic stories that resonate with consumers on a personal level. This powerful combination has helped propel their business to new heights.