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Liya Sharif (VP Marketing & Head of Brand at Qualcomm) was one of the first marketing leaders to jump into branded content. She attacked it head-on with the same journalistic passion and integrity that has driven so much of her career.

In this conversation with Anda Gansca (CEO & Co-Founder of Knotch), she talks about the discipline of content creation, understanding your audience, and preserving the quality of content in today’s saturated environment.