Listen on:

Art 19 - Apple Podcasts - Spotify - TuneIn

Kristin Lemkau has been JPMorgan Chase’s CMO for 6 years—well past the average CMO tenure. Listen in as she speaks with Anda Gansca (CEO, Knotch) about content marketing, building out her marketing organization, and how she’s lasted over 6 years in a role that is notorious for turnover.

This conversation was recorded live at the 2019 Pros & Content Conference in New York City. Kristin led an enthralling conversation about the power of storytelling and the importance of understanding your customers and their desires on a fundamental level. Find new episodes of Pros & Content here each week.