Cristina Jones (SVP, Customer Marketing, Brand Partnerships & C-Suite Engagement at Salesforce) is a storyteller who embraces the technology that pushes her work forward. She has worked across multiple disciplines, industries, and customer-bases. She says her experiences have taught her the importance of marketing towards humans.
As an integral part of Salesforce, she makes the most of the tools at her disposal to find an engaged audience in an authentic way. This episode was recorded at the 2019 Cannes Lions Festival of Creativity.