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Cristina Jones (SVP, Customer Marketing, Brand Partnerships & C-Suite Engagement at Salesforce) is a storyteller at heart - albeit one who consistently embraces the technology that pushes her work forward. She has worked across multiple disciplines, industries, and customer-bases. At the end of the day, Cristina knows the importance of marketing towards humans.

As an integral part of Salesforce, she makes the most of the tools at her disposal to find an engaged audience and, most importantly, find it authentically. This episode was recorded at the 2019 Cannes Lions Festival of Creativity.