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Brad Young has been entrenched in content since he began his career, back when it was known by the name, ‚Äúadvertorials.‚ÄĚ Now, as Leader of Prudential Financial‚Äôs Content Center of Excellence, he‚Äôs making sure his company is equipped to make the most meaningful use of their content.

On this episode of Pros & Content, Brad and Knotch CEO Anda Gansca talk about building a content organization from scratch, connecting all marketing activity under one cohesive story, and moving from typical financial content to content that makes the biggest, most positive difference to consumers.