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Aaron Bernstein (Senior Director, Insights & Advocacy at Walmart) joins Anda Gansca on Pros & Content this week to talk about disrupting traditional corporate comms with innovative, independent technology.

Walmart is one of the biggest and most visible brands in the world. Every word that comes from any of their channels is seen by millions. Building trust through all media is crucial, and that's dependent on the hard work that goes in before any single message is sent out. Aaron talks about this and a lot more. Tune in.