Content marketing has become one of the primary modes of communication between brands and their customers, meaning the need to produce great content has never been higher. In this panel at Pros and Content Connect, panelists discussed how to produce content that resonates with their customers and how to measure outcomes. They also touched on the latest innovations in content marketing that can help you create and execute a strong content marketing program.
Panelists include Paige Fadden, Director, Digital Strategy & Brand Engagement -Corporate Affairs at Walmart, Jamie Roo, Executive Director, Head of Digital Content Strategy at J.P. Morgan Private Bank, and Angela Matusik, Head of Corporate Brand, Content & Creative at HP. Moderated by Andrew Bolton, SVP of Partnerships at Knotch.