Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.
Learn from Lauren Mercaldi, Global Lead Digital Content Strategy at Cigna on how to implement a messaging strategy during a time of crisis that addresses multiple audiences.
About the Author
Ray is a Product Marketing Manager and Podcast Producer at Knotch. For fun, he watches long, slow movies, and walks around cities looking at buildings. He loves getting emails at Ray@Knotch.com.