When creative storytelling is infused with authenticity, inclusivity, and purpose, it has the power to drive real change. That power has never mattered more than right now when we face three crises: a health one, an economic one, and a race one. In this panel from Pros & Content Connect 2020, we talked about how leading creatives are using their storytelling platforms to inspire real change and improve the state of the world.

Cristina Jones, SVP of Customer Marketing, Brand Partnerships, and C-Suite Engagement at Salesforce, is joined by industry experts including Baron Davis, Founder of Business Inside the Game and former NBA All-Star; Amanda Brinkman, Chief Brand Officer at Deluxe and Creator, Executive Producer, and Co-host of their Hulu show “Small Business Revolution”; and Jamila Hunter, Senior Vice President of Current and Alternative Programming at Freeform, Disney’s young adult network, and former ABC comedy development executive who helped shepherd hit shows such as “Black-ish” and “Fresh Off The Boat.”