In 2020, brands doubled down on their owned content hubs—including company blogs, newsrooms, podcasts, and videos. What does this mean for the future of branded content, paid content, and the role of the content marketer?

Andrew Bolton, SVP, Chief Client Officer at Knotch leads this discussion with Angela Matusik, Head of Corporate Brand, Content & Creative at HP and Patricia Brown, Head of Global Content Strategy at DXC Technology.