Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.
Citi’s recently appointed Chief Marketing Officer, Carla Hassan, discusses her career journey, and how her identity shaped her role as a storyteller.
About the Author
Ray is a Product Marketing Manager and Podcast Producer at Knotch. For fun, he watches long, slow movies, and walks around cities looking at buildings. He loves getting emails at Ray@Knotch.com.