Investing in the creation of content without having the means to measure its performance is the equivalent of flying blind in a snowstorm. You’re competing with tons of other brands for consumers’ attention (i.e. the snow), and you have no idea if you’re headed in the right direction.

In this session, Brandon Starkoff, CEO of MarTech consultancy Transparent Partners, talks with Knotch’s Andrew Bolton about how to make the business case for content technology (“ContentTech”) within your organization so that you can see the road ahead of you.