Storytelling is a powerful mechanism for crafting a brand image that sticks with your audience. In this panel discussion at Pros and Content Connect, Knotch CEO Anda Gansca spoke with Square Global Head of Marketing Lauren Weinberg, Cox Automotive SVP of Customer Solutions Jessica Stafford, and Truist CMO Susan Somersille Johnson about how storytelling can communicate your brand's purpose and foster greater customer loyalty, engagement, and retention.