Marketing during a crisis requires an authentic approach. After all, your customers’ attention is being pulled in many different directions. In order to get through to them, your communication needs to be genuine and sincere. In this panel at Pros and Content Connect, Knotch CEO Anda Gansca talked to Mastercard CMO Raja Rajamannar about the responsibility brands have to share information with their customers during a crisis, and how to use authenticity to craft a message that resonates with your audience.