Whether you’re a seasoned marketing pro or just beginning to expand your network, you’ve probably heard the benefits of attending an industry conference. These events can be invaluable opportunities to meet fellow marketers and hear from brand icons leading the game. Before you purchase a ticket to attend marketing conferences in 2020 and what the internet tells you is a “can’t miss event,” we’re here to tell you not all of them are worth your money. Oftentimes, these conferences promise big names and even bigger insights, but deliver only industry jargon and do little to bolster your marketing strategies. With each event convincing you they’re the best, how will you know which ones are actually worth your time?
Don’t worry, we’ve got you covered.
We’ve cut through the noise and compiled a list of next year’s top 5 unmissable marketing conferences in 2020, so you don’t have to.
- MarTech West - April 15-17, 2020
San Jose, CA
MarTech West helps senior-level marketers navigate the previously-siloed disciplines of marketing, technology and management, and how they now work together for a more accessible future. This conference gathers industry veterans from around the globe to participate in targeted sessions and panels on topics including the gig economy, data and analytics, content marketing, privacy regulations, marketing ROI, and others. Get your ticket to the West Coast if you hope to learn just how marketing technology continues to impact businesses.
And if you can’t make it to the west coast, check out MarTech East in Boston in October.
- Digital Summit - April 22-23, 2020
New York City, New York
This gathering offers over 1,000 attendees the chance to jump headfirst into the heart of digital marketing and come away with insights into how to stay ahead in the digital economy. Movers and shakers shaping the industry landscape flock to Digital Summit, representing B2B, CPG, nonprofits, and agencies. Brands in attendance last year included Netflix, IBM, Disney and Twitter, with speakers from Google and Airbnb. And no matter where you live, there’s most likely a conference near you, as the series spans across the country reaching Tampa and Phoenix too.
- Inbound - August 18-21, 2020
Jennifer Garner. Janelle Monae. Katie Couric. Chelsea Handler. Last year’s star-studded speaker lineup is just one of the reasons Inbound should have a spot on your list for marketing conferences in 2020. The Inbound experience allows attendees to network with a community of marketing professionals for a day of conversation on growth marketing, CRM, and customer experience, among other topics. If you find you can’t make it to the event, they feature much of their content online so you can watch the highlights.
And if you’re going for the insights, make sure to stick around for their nightly parties.
- Content Marketing World - October 13-16, 2020
If your focus is content marketing, head over to Cleveland, Ohio for Content Marketing World. Last year’s event boasted 4,000+ attendees from over 550 companies, with speakers from NASCAR, LinkedIn and Salesforce, and even Mindy Kaling. This event will dive deep into building an effective content marketing strategy, with marketing experts covering storytelling, ROI, AI, demand generation, and more. Brands in attendance in 2019 spanned from finance, to food and beverage, to retail, including Discover, Microsoft, Marriott, and Tyson, making Content Marketing World an event that can’t be missed.
- Pros & Content Conference - 2020
New York City, New York
Pros & Content Conference is designed with the marketer in mind and takes place in the heart of New York City. With targeted, industry-focused panels, attendees will hear about the power of good content through storytelling from CMOs at brands spanning from retail to finance to tech, and last year’s names hailed from JPMorgan Chase, Salesforce, BMW, and Calvin Klein. This full-day conference will bring together all the marketing pros you’ve admired from afar, and introduce you to them face-to-face in an intimate, content-rich event.
If your schedule (or budget) only allows for one event, make sure to add Pros & Content Conference to your calendar for marketing conferences in 2020. We could be biased, but we’re sure you’ll leave with actionable advice on how to tackle all your content marketing challenges from some of the best content pros leading the game.
But no matter what event you attend, make sure to take notes and tune in online to the conservations surrounding the conference on Twitter and LinkedIn. This can increase your social presence and let you uncover insights you might have missed onsite.