Rodrigo Flores
Content & Communications Lead at Cisco

Where did your story begin?

My career began during my sophomore year at college when I received an offer to work as a creative copywriter for an advertising agency in Costa Rica. I have always been energetic, so I took this opportunity without hesitation and started working while finishing my degree. It was challenging but totally worth it.

What was a pivotal life moment where your story changed?

I would say there were a couple of life changing moments, but without a doubt the pandemic gave me the push I needed. It opened opportunities for me even during these very difficult times. I was laid off from my previous job due to Covid-19. Now, I look back and feel thankful for everything that has happened so far.

Who made the biggest impact on your story?

There are probably many people to mention here. But, I would say that every director, account manager, designer, client and fellow copywriters that I have had the chance to work with have impacted my story, one way or another. I have worked with so many talented people. Where I am now is only the result of learning from the best.

What’s an unpopular opinion you have about content?

Not sure if it’s unpopular or not, but I strongly believe that everything we do is content. We are creating messages on a daily basis, and we are far past the days where we used to merely tell customers what to do in an imperative way. Now our content is part of people’s lives. We share meaningful messages, and that’s how we lead brands not only to people’s minds but also into their hearts.

If you could define your story using one sentence, what would that sentence be?

Stay positive and don’t be afraid, challenges make you grow fast.

About Rodrigo Flores

Rodrigo Flores is the Content & Communications Lead at Cisco. Rodrigo is a content and creative strategist from Costa Rica, as well as a former professional violinist. Focused on communications and integrated brand experiences with a strong background in advertising, he believes in online and offline synergy and that everything a brand gives to the world is content.


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