Knotch connected with Anne Merkert, Senior Director, Content Marketing at DocuSign, for our "Own Your Voice" series to hear her story, and to learn what drives Anne in her career.
I was first introduced to the technology industry and to marketing at the Haas School of Business at Berkeley in 1999 at the height of the dotcom boom. It was a really exciting time to be in Silicon Valley and we had access to great marketing leaders from area tech companies that inspired my passion for marketing.
I’ve worked in a number of different aspects of marketing. But given the chance to run a product marketing team, I really found what I feel like is the foundation of marketing: understanding buyer personas, defining a compelling value proposition and crafting the story of solving important challenges for your audience in a unique way.
I would say the DocuSign product marketing team! I ran a product marketing consulting firm for 10 years and DocuSign was my client. I enjoyed working with the team so much that I closed my firm and joined the company.
You don’t need to gate all your content. The most valuable content is content that helps your audience to get better at what they do. Once you become a trusted resource of educational content for prospects, they will be more willing to give you their information, but you have to earn that trust.
I am always curious and interested to learn more about the different aspects of marketing.